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You are here: Home / Platforms / FileMaker / FileMaker releases new short film series: Innovation without the hype

FileMaker releases new short film series: Innovation without the hype

September 18, 2018Filed under:
  • FileMaker

Following on the heels of the #FarmTime video released last year. FileMaker is once again pursuing the humor angle in a campaign to get their brand in front of more potential customers. This time, the campaign ties in with their recent announcement of a new software category they are establishing called Workplace Innovation Platform.

There is a FileMaker community post about the series with more details for community members.

Problem Solver vs. Extreme Innovator Today we’re celebrating the launch of a brand new film series. We’ve partnered with an award-winning ad agency to develop these films. Each film features two key characters: an Extreme Innovator and a Problem Solver. Our Extreme Innovator is full of unpromising hype-driven solutions to every business problem. While our Problem Solver offers practical solutions using the FileMaker Platform.

URL https://www.filemaker.com/workplace-innovation/films/

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