Today, Apple held an event at the Brooklyn Academy of Music’s Howard Gilman Opera House in Brooklyn, New York titled “There’s more in the making.” It is interesting that Apple chose to hold the event away from its new Apple Park campus and the Steve Jobs Theater. But it was clear that Apple wanted to focus on creative professionals and wanted that kind of energy. They kicked off the event with a video montage of Apple products in New York, set to Cole Porter’s I Happen to Like New York, sung by Bobby Short. The New York crowd was very enthusiastic, and Tim Cook even joked, “I am moving to New York!” The full video is available on Apple’s site. Here is a recap of today’s announcements.
MacBook Air Apple led with the computer that Mac users love to take everywhere. This redesigned MacBook Air brings the design and specs in line with the rest of Apple’s notebook lineup with a Retina display, Thunderbolt 3 / USB-C ports (2 of them!), Touch ID, a Force Touch trackpad, and upgraded processors. And it’s one of Apple’s greenest products, with the enclosure made from 100% recycled aluminum.